Case study 03

Club 30: Turning All-Star Attention into Audience Growth

For NBA All-Star 2025 in San Francisco, Tiffany Williams created Club 30 to celebrate Stephen Curry’s career, showcasing Thirty Ink’s businesses, and building lasting connections with fans and partners.

She shaped an experience at Splash Bar that combined a museum of Curry’s career achievements, private business brunch, and free public viewing parties. Gentleman’s Cut tastings and product displays introduced guests to the brand, while newsletter sign-ups, QR codes, and on-site audience data collection connected the experience to future engagement opportunities.

Club 30 generated approximately 6,000 newsletter sign-ups over the weekend, building a direct audience for future communications events and business initiatives.

Results

Approximately 6,000: Newsletter sign-ups over the weekend

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Building the Foundation for Growth at Thirty Ink